This year’s edition of PLMA, the most prestigious exhibition for Private label in Europe was very exciting for Aroma. For the first time, our product formulation was selected among the most innovative and newly developed products presented at the fair. The big winner is the ointment cream Zdrave which impressed the jury with its concept and successfully passed two stages of highly competitive selection.
Our R&D experts explain that the ointment cream was developed uneasily. It was challenging to balance the waterless formulation that is also of 100% natural origin, free from artificial preservatives, colorants, fragrances and to be put into mass production. Aroma has managed to do that, and now the award indicates the formulation’s success.
The product was showcased at the New product expo area during PLMA 2023 where thousands trade visitors from 120 countries worldwide were able to see the most innovative products that the industry presents. The ointment cream Zdrave had its place of honor at Aroma stand, as well. The award-winning formulation was presented to visitors interested in private label projects.
Motivated more than ever Aroma continues to develop innovative formulations following world trends in beauty and personal care.